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10 Passive Products You Can Sell on Etsy or Gumroad

Let’s talk about one of the smartest ways to earn real income without showing your face, holding inventory, or chasing clients:

💸 Selling digital products passively
🛍️ On platforms like Etsy (great for the global aesthetic market) and Gumroad (perfect for minimal, creator-style storefronts)

You create something once → upload → add a price → share a link → and boom, you’re in the passive income game.

Here are 10 proven, sellable ideas that are hot in 2025:


📝 1. Notion Templates

Build trackers, journals, content calendars, student dashboards, finance planners.

Examples:

  • “Freelance Project Tracker”
  • “Job Hunt Central – 2025 Edition”
  • “Startup CRM for Indie Founders”

Smart Tip: Niche it. A Notion template just for wedding planners will outsell generic ones.


📚 2. Short eBooks & Guides

Write mini-guides (15–50 pages) using AI tools like ChatGPT + Canva.

Hot Topics:

  • Personal finance basics
  • AI tools for small businesses
  • Productivity hacks for creators
  • How to start a side hustle

🏷️ Pro Move: Sell for ₹199–₹499 with a clean, elegant cover. Add a bonus checklist = higher perceived value.


3. Printable Planners & Journals

Etsy shoppers love planners. Budget, mental wellness, fitness logs, prayer journals—endless possibilities.

Tools: Canva or Affinity Designer
Monetization: Sell printable PDFs + editable versions for a premium.

📈 Bundle 3–5 planners into a kit and price it at ₹899–₹1,299.


🎨 4. Canva Templates

Build beautiful pre-made designs for:

  • Instagram carousels
  • Pinterest pins
  • Resume templates
  • Business cards
  • Real estate flyers

💡 Offer a commercial license for agencies and freelancers = extra ₹₹₹.


5. Prompt Packs (AI Prompt Templates)

With AI booming, prompt engineering is its own business.

Sell:

  • ChatGPT prompt packs for freelancers
  • Midjourney art prompts
  • Copywriting prompt bundles
  • Sales email prompt lists

💸 Best for Gumroad → pack + sample → ₹299 starter, ₹999 full set.


🎥 6. Stock Video or B-Roll Footage

Shoot or generate aesthetic, niche b-roll:

  • Drone footage of your city
  • AI-generated animation sequences
  • Time-lapses of nature or daily life

🎬 Monetize via Gumroad or link to stock platforms (like Pexels, Blackbox).


7. Digital Stickers & Icons

Creators, teachers, planners, and journaling folks love digital stickers.

Great niches:

  • Cute kawaii icons
  • Productivity-themed packs
  • Business dashboards

🎯 Create themed sets and upsell via bundles.


📈 8. Google Sheets Dashboards

Build ready-to-use:

  • Budget calculators
  • Sales trackers
  • Crypto portfolio tools
  • Content calendars

Add smart formulas + clean design, then export → sell the copy link!


9. Travel Kits or Language Packs

Selling travel or culture-based tools is booming on Etsy.

Create:

  • “Paris Trip Starter Kit”
  • “Basic Korean Phrases for Travelers”
  • “Digital Nomad Starter Pack: Southeast Asia Edition”

🎒 Add itineraries, food guides, packing lists = higher value.


📦 10. Business Launch Kits

Design startup packs with:

  • Editable pitch decks
  • Logo templates
  • Branding guides
  • Website mockups

🛠️ Target solo founders, freelancers, and creators looking for a shortcut.


Monetization Strategy: Etsy vs Gumroad

PlatformIdeal ForTrafficFees
EtsyPrintable goods, plannersHigh₹16–20 listing + 6.5% fee
GumroadDigital tools, templatesMedium8.5% + ₹25–30 (INR) per sale

Smartly Minted Tip: Start on Gumroad (zero setup), validate your product, then list it on Etsy with visuals to tap into their massive buyer base.


🔚 Final Thought: One Digital Product = Infinite Income

If you can create once, and it solves a problem beautifully, it can sell 100, 500, even 5,000 times.
The key is to launch, learn, improve — and stack your store with digital gold.


Smartly Minted takeaway:
You don’t need a warehouse to build wealth. You need a well-designed PDF, a clever prompt, or a clean dashboard.

📥 Want my “Digital Product Launch Checklist” with pricing strategies and design tools? Drop a 🛍️ emoji or subscribe to Smartly Minted. Until your next ₹499 sale hits while you sip your chai,
– Yours Smartly, building digital shelves that never go empty